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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

  10/02/2012       bumbum2      0 Comments

by Aino Halinen

Category: Media Studies

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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
 
by
Aino Halinen
  • Type: Paperback
  • Pages: 392 pages
  • ISBN: none
  • ASIN: 9781134758135
  • Edition Language: English

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year fly on the wall case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Media Studies

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